Although we are living in an era of enhanced interconnectivity where a business’s success is determined by its online presence, a majority of organizations are still lagging behind when it comes to leveraging the internet. Almost half of the small businesses around have no website, and those with one fail to optimize it appropriately for a mobile audience. Additionally, most of the businesses with an online presence tend to focus more on their website for attracting traffic and building a loyal customer base while ignoring other possible channels which increase their reach and visibility. One such avenue, off-page SEO, could have a significant impact on revenue and traffic if leveraged appropriately. Many people often associate off-page search engine optimization with link building, but the truth is that it goes way beyond all that.
Off-site search engine optimization informs Google of what other people think about your website and could help you turn into an authority in your specific field by improving your visibility as well as getting others to talk about your brand and link back to your website. Here are some off-page SEO tips which you should leverage the success of your business.
1. Get Links From High-Quality Domains
If you were to focus on a single off-site search engine optimization activity, then building links would be an excellent option to consider. Google recently released the top aspects it considers when ranking your web pages and the number one factor is links. Some preferred methods of acquiring links include guest posting on an authoritative website, such as Forbes or submitting your content to high-quality directories. Obtaining links from high-quality domains is an excellent way to inform Google that you are running an authoritative website or acquire a higher domain authority. You should always link your website content to reliable sites in your niche.
2. Conduct Your Outreach First
One mistake that publishers often make is producing high-quality content and then failing to conduct an outreach so as to get other websites to link their current content. One of the most effective ways through which you can build your off-page SEO is to create awareness prior to publishing your content. This will not only help you get good feedback before posting your content but also make certain that relevant and authoritative sites will link to your content once it goes live. Of all off-page SEO tips, this is the most often overlooked tip because of very little knowledge regarding this aspect of off-site SEO.
3. Improve Your Current Pages
One mistake many people make when it comes to off-site SEO is that they only look at it in terms of link building. Unfortunately, a majority of site owners tend to use a brute force approach when building links to their website, which often includes begging, bothering, and purchasing. Instead of going the brute force way, you should consider improving your pages. Creating better pages means that people will be more likely to link to them. And although this aspect is necessary, it is rarely sufficient on its own. After creating better pages, you will need to go a step further and market them aggressively.
4. Create a Positive Brand Sentiment
If you ask the experts, they will tell you that off-page SEO is all about building a positive brand sentiment to your audience. The easiest way to keep your brand positive is to produce unique content which revolves around your brand and audience. You should always bear your audience in mind while building connections with influencers as well as compatible services, as you build a responsive social media presence, and as you make numerous contributions to blogs and forums.
5. Always Remember That Quality Content Remains King
Off-site search engine optimization is currently becoming similar to public relations. This implies that the more quality content you create for your business, the easier it will be for it to get high-quality and long-lasting backlinks. In fact, many businesses are now opting to hire full-time writers to focus on producing high-quality content instead of receiving bad backlinks which will lead to in site penalization. With quality content on your website, the chances are that visitors will always want to come back for more and even spread the word about your website to others.
6. Measure the Important Metrics
If you need to start working on building off-site SEO, you will need to measure all the work as well as your actions along the way. Measuring essential metrics like referring domains, backlinks, as well as keyword search positions, will help you identify the aspects that aided in improving your website’s performance. By understanding what works and what doesn’t, your search engine optimization strategy could evolve and start focussing on the priorities. While other off-page SEO tips seem to focus on actions, this tip is more about making critical assessments so that you can execute your off-page SEO strategy appropriately.
7. Begin By Solidifying Your On-Site SEO
If you are to get the most out of your off-site SEO strategy, you will need to solidify your on-page SEO, and this includes content optimization, site navigation, and internal link building. Spending most of your resources and time focusing on your on-site SEO lets you to better present all your desired digital connections with a high-quality website. If your site is lacking a robust on-site SEO foundation before you can network, other people will probably place you at a lower site level and even disregard your outreach attempts.
8. Create an Off-Page Content Strategy
Creating and sharing your optimized content on forums and social channels, as well as the development of high-level content on various authoritative websites with a link back to your site, is a powerful tool to leverage. Conducting backlink research so as to identify where your competitors appear, monitoring keywords for notifications on any related content, and being included in any directories or technical guides on the specific topic is also just as effective. If you are looking to improve your off-site SEO, the above off-page SEO tips can help you get started.
Rank Matters specializes in SEO. We create engaging content for our clients that their customers will find useful such as videos, blog content, infographics, etc. We also have a high-quality network of businesses and websites that we go to, to get high-quality relevant links to your site.
We can help you create content for your business and get quality links to your site that you need to improve your SEO rankings.