Getting Started With Search Engine Optimization For Local Businesses
One thing is certain; tons of people are turning to the internet in search of solutions these days. In Fact, 93% of online experiences start with search engines. Whether they need a car mechanic, someone to mow their yard, or even the deepest of psychological advice, search engines are now used as the primary gateway. If someone has a problem, searching the web will often help lead to an answer. This is where local search engine optimization comes in.
Local businesses also exist to solve people’s problems. It’s only fitting that the two go hand in hand. If someone is in need of HVAC installation or new tiles for their bathroom, they’re likely to type their town or city followed by that same service in their preferred search engine. It’s in the best interest of every business to have a website that is optimized to cater to the likeliest search terms, also known as keywords. Here’s how you can get started properly when it comes to local search engine optimization and rankings:
1 – Understanding SEO
First of all, it’s important to consider what search engine optimization actually constitutes. The term itself is very straightforward. When you optimize for search engines, you are making sure your website will rank as highly as it can on search result pages. All of your content, inbound and outbound links and additional technical factors must be crafted with great care and precision. When done properly, you can pull in more traffic than ever before, and with it will come a wide range of new customers and sales.
The core of any website’s success lies withinits SEO. If you want your own page to take off, all of the technical aspects of optimization need to be handled, and all of your content needs to be of a high-quality standard. If you haven’t done your research or worked with someone to do your local search engine optimization for you, you will likely find that your site will struggle to ever bring in enough visitors to make the effort of publishing content worth it in the first place.
2 – Search Engine Results Pages (SERPs)
People use the internet in a wide variety of ways. Google — the top dog of all search engine providers — has built quite a firm understanding of what constitutes actual useful information and content on the web. There are even algorithms in place that check the worth of one page against the next. All of this information is used to build SERPs (search engine results pages).
Every variation of a particular keyword may generate different SERPs. Sometimes you may see a list of websites, whereas other times you’ll see videos, social media posts, or maps located near the top. These statistics can be gathered and studied with the aid of a search engine optimization expert service and used to help you resonate and connect with customers more effectively.
Seo Statistics from www.searchenginejournal.com
3 – Keyword Research
You likely already have a lot of people searching for the services or products you have to offer. There are likely several common terms or keywords that are being used as they hunt down businesses that can provide a solution to their problems and wants. If you haven’t done the research necessary to learn what the most common searches are, you’ll be unable to weave them into your site and then rank highly on the likes of Google.
There are a number of research tools that can help find how much traffic certain search terms are generating. It’s in your best interest to work with a search engine optimization expert to get the most thorough understanding. From there, you will be able to laser focus your site to cater to the most lucrative and commonly used search terms.
4 – Algorithms, Penalties, And Filters
You have to be careful with local search engine optimization. If you choose to tackle it yourself, your site may be hit with aggressive or outdated strategies that only hurt the site in the long run. Google works diligently to sort out low-quality sites from the cream of the crop in order to provide its users with the best experience. They want everyone to know they can rely on the service for the most accurate results. Naturally, it’s in your best interest to stay in their good graces.
There have been a number of updates to the Google algorithm that have resulted in well-meaning sites being downgraded to “spam” status. If you suspect this has happened to you given a relative lack of traffic, it’s important to note that all is not lost. With the aid of a quality search engine optimization agency, you can use services like “Penguin recovery” that will help improve your ranking and get your traffic where it needs to be.
Any poor quality content and detrimental links can also be dealt with, thereby improving the quality of your site tenfold. It isn’t easy to climb the ranks once you’ve been deemed unworthy of a spot at the top by Google, but it’s still very possible. If nothing else, you should look into a SEO consultation to see what can be done about your site.
5 – What’s To Come
It seems the next big thing for SEO is ranking for mobile and voice search. Google has announced they are making an update in their algorithm. With more and more people searching on mobile, Google is going to be looking at your mobile site first to determine your ranking. Read more about the mobile first index update here. If you aren’t already optimized for mobile, it’s hurting your business now more than ever.
If you want your website to be “future proof,” you’re going to need to keep this in mind. After all, sometimes it’s better to go where the ball is going to land than following where it already is! With all of this in mind, it’s obvious that working with a quality SEO expert is now more important than ever when is comes to your local search engine optimization strategy.