Local SEO can be a very intense game. The modern customers expect very high standards when it comes to web content. At the same time, only a few businesses can be listed on top of the result pages.
Getting to the top spot can lead to a reliable stream of profitable customers. With the right keywords, SEO can help your business to dominate your local market. On the other hand, if your competition wins you may not even be found by potential customers. If that’s something you want to avoid, here are three strategies to help you out.
Strategy #1 – Master your content marketing
Many business owners avoid the hard work that comes with content marketing. They settle for basic blog content that nobody truly cares about. The only way to truly succeed is to create content that makes an impact on your potential customers.
This is not as difficult as it may appear. The most important thing is to create content that makes your prospect’s lives easier. Focus on the issues that customers believe you can help them with. Write articles that bring them closer to the results they want.
You get a bonus benefit by taking your content marketing strategy seriously. Besides having better SEO, you will also increase the number of people who buy from you. Good content builds trust and influences the buying decision. If you do it right, your content alone could push you to become an authority in your market.
#2- Build better links
When it comes to link building, many business owners take the wrong approach. They focus on quantity rather than quality. This makes them vulnerable to competition on both local and national levels.
The most important aspect of link building is to have worthy content. Websites with high authority will not link to you if your content doesn’t serve the needs of the reader. That’s another reason why content marketing plays an important role in your SEO.
At the same time, do your best to develop relationships with people who influence your marketplace. Many business owners are too timid when it comes to connecting with an industry leader. However, if you want better inbound links you must step out of your comfort zone. Simply put, make a move towards where your competition is afraid to go.
Strategy #3- Use YouTube videos
The demand for new YouTube videos keeps growing. As a local business, you could benefit from being found on YouTube. It’s not only the largest video site in the world – but your video could also be on top of regular search engine pages. This could give you an instant boost in traffic.
Don’t worry too much about spending a lot of money on production. Your focus needs to be on providing the information people are looking for. Most audiences are very forgiving when it comes to production value as long as you help them solve their problem. Of course, as you start seeing results, it might be worth investing in more expensive equipment.
Beating your competition at SEO is not an easy feat. Yet, it is absolutely necessary since only one business can take the top spot. For this reason, take the above strategies very seriously. Start applying what you’ve learned right away. Otherwise, your competition may snatch the top position for your chosen keywords.
Rank Matters specializes in local SEO. We create engaging content for our clients that their customers will find useful such as videos, blog content, infographics, etc. We also have a high-quality network of businesses and websites that we go to, to get high-quality relevant links to your site.
We can help you create content for your business and get-quality links to your site that you need to improve your local SEO rankings. Click here to get started.